Search engine optimization (SEO) is key to having a successful digital marketing strategy. Here are SEO trends you need to know in 2022 in order to improve your digital marketing strategy 1. User Intent User intent, also known as search intent or keyword intent, refers to the reason and goal of a user’s query on
Are you looking for the best digital marketing strategies for your startup in 2022? Most startups these days have adopted digital marketing. But not all the weapons that digital marketers have in their arsenals are equally effective. Some digital marketing strategies hit the bullseye, while others don’t even come close. Do you know which digital marketing strategy you
It’s a tried-and-true joke, but the only constant in social media is that it’s not constant. A few years ago, no one would’ve predicted the comeback of QR codes or the meteoric rise of TikTok. In 2021, Apptopia noted that TikTok was the most downloaded app on both iOS and Android devices and is predicted to leave Facebook and
Social media is a great marketing and promotional tool for businesses. It can help you find new potential customers, create community and build trust. But before any of that happens, your primary goal needs to include Instagram promotion. Promoting your Instagram is the best way to find new followers who can eventually turn into customers
What Is Influencer Marketing? Influencer marketing is a form of social media marketing. It includes affirmation and product/service advertisements by influencers, individuals, and organizations that have a perceived degree of awareness or social impact in their field. Influencer marketing is marketing to, with, and through influencers to drive brand messages to your and their target
Our compilation of the latest 2021 social media statistics of consumer adoption and usage of social networking platforms to guide digital marketing in 2021. Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2021. Networks vary in popularity with
The Covid-19 crisis has left millions of Americans unemployed or fearing for their jobs. However, some industries have been more affected than others, depending on how well their products or services adapted to our new reality. Some industries, such as tech, have managed to do so successfully, and continue to make astonishing profits. New Opportunities
Incorporated in 2015 and based in Nairobi, Empex Digital is a trusted go-to full-service digital agency. The company helps brands and businesses in creating competent brands that win market share and achieve growth. The digital business strategies developed by the professionals resonate with the latest trends in the digital space. The company’s vision is to
What are the factors to consider when choosing a digital marketing agency for your business? As a small business owner, it’s important that you keep up with market trends and consumer habits. For example, if you’re not taking advantage of digital marketing, you’re losing out on an unspeakable amount of business. After all, nearly 80%
Making a life-altering decision is always going to be difficult as it brings a degree of anxiety and stress. But, making good decisions for yourself does not have to be hard. You just need to have a game plan and follow through. These are four easy steps to help you choose your career path. 1.
