Category: Digital Marketing

10 Best Digital Marketing Strategies for Startups in 2022

Are you looking for the best digital marketing strategies for your startup in 2022? Most startups these days have adopted digital marketing. But not all the weapons that digital marketers have in their arsenals are equally effective. Some digital marketing strategies hit the bullseye, while others don’t even come close. Do you know which digital marketing strategy you

2021 Social Media Statistics To Guide Digital Marketing

2021 Social Media Statistics

Our compilation of the latest 2021 social media statistics of consumer adoption and usage of social networking platforms to guide digital marketing in 2021. Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2021. Networks vary in popularity with

Mobile Video Ad Inventory Jumps 31% as Viewership Grows

Brief: Mobile video is still the fastest-growing ad format with inventory jumping 31% in Q3 from the prior quarter, driving expectations for similar gains in media spending, per the latest report from sell-side platform (SSP) PubMatic. The company said overall mobile ad spending rose 28% from Q2, while desktop ad spending fell slightly. Header bidding, which lets