It’s a tried-and-true joke, but the only constant in social media is that it’s not constant. A few years ago, no one would’ve predicted the comeback of QR codes or the meteoric rise of TikTok. In 2021, Apptopia noted that TikTok was the most downloaded app on both iOS and Android devices and is predicted to leave Facebook and
Our compilation of the latest 2021 social media statistics of consumer adoption and usage of social networking platforms to guide digital marketing in 2021. Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2021. Networks vary in popularity with
What are the factors to consider when choosing a digital marketing agency for your business? As a small business owner, it’s important that you keep up with market trends and consumer habits. For example, if you’re not taking advantage of digital marketing, you’re losing out on an unspeakable amount of business. After all, nearly 80%
You know at first glance who ranks at the top of the search because you can see the top 10 search results for “home contractors near me.” But have you ever wondered who is at the very bottom of the search? Or even right smack in the middle? If you don’t know what elements help
What is Google Site Kit? According to its developers, Google, Site Kit by Google is a one-stop solution for WordPress users to use everything Google has to offer to make them successful on the web. To others, Site Kit is a brand new SEO/analytics plugin for WordPress, developed by which enables you to connect and
When social media first burst onto the scene in the early 2000s, it was used only by small groups of people, mostly college students, and there was a lot of skepticism about its future. This was mostly because people didn’t understand how to monetize social media and turn it into something with staying power. For
Want to succeed on social media in 2020? Then you need to know what trends will matter most this year. While the technology we have access to has never been greater, the competition has also never been higher. Plus, there is no shortage of platforms where you could be investing your time. But in the end,
Facebook’s NPE Team, a division inside the social networking giant that will build experimental consumer-facing social apps, has now added a third app to its lineup with the launch of meme creation app Whale. Currently, the app allows users to decorate photos with text and stickers in order to create memes that can be shared to
Brief: Mobile video is still the fastest-growing ad format with inventory jumping 31% in Q3 from the prior quarter, driving expectations for similar gains in media spending, per the latest report from sell-side platform (SSP) PubMatic. The company said overall mobile ad spending rose 28% from Q2, while desktop ad spending fell slightly. Header bidding, which lets
Brief: Advertising spending on social media this year will overtake print media for the first time worldwide, per a forecast by Publicis-owned media agency Zenith. The agency’s Advertising Expenditure Forecast estimates that spending on social media will jump 20% to $84 billion this year, while newspaper and magazine spending will fall 6% to $69 billion. That
