Category: Digital Marketing

Brief: Advertising spending on social media this year will overtake print media for the first time worldwide, per a forecast by Publicis-owned media agency Zenith. The agency’s Advertising Expenditure Forecast estimates that spending on social media will jump 20% to $84 billion this year, while newspaper and magazine spending will fall 6% to $69 billion. That

It wasn’t that long ago that Twitter was just another tech start-up with a modest user base and uncertain prospects for revenue (let alone profitability). But the micro-blogging service has seen explosive growth over the past few years, and a multi-billion dollar IPO is now inevitable. The founders and early investors aren’t the only ones who have