Category: Online Marketing

Mobile Video Ad Inventory Jumps 31% as Viewership Grows

Brief: Mobile video is still the fastest-growing ad format with inventory jumping 31% in Q3 from the prior quarter, driving expectations for similar gains in media spending, per the latest report from sell-side platform (SSP) PubMatic. The company said overall mobile ad spending rose 28% from Q2, while desktop ad spending fell slightly. Header bidding, which lets