Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your customers and consumers, and reach your audience with a new medium. Video marketing for small businesses is not as complicated or expensive as you might think. If you are reading this article
5 Top digital marketing secrets every digital marketer must know for successful digital marketing in 2023. No matter if you’re just getting started with your business or you’ve been going for years, everyone is feeling the heat from growing competition. If you’ve stepped foot on Facebook or Instagram recently, you know how many get-rich-quick marketing
No matter what industry you’re in or what your goals are, these are the best social media practices everyone should follow for successfully social media marketing. There’s no “one magical way” to do social media marketing that works for everyone. But, there are a few universal pitfalls that can sink anyone. These range from PR
Empex Digital is a trusted go-to full-service digital agency company with a perfect one-stop destination for trending digital solutions that empower businesses to achieve high marketing goals. Proffering robust solutions with an impeccable blend of strategy, creativity, innovation, and technology endows Empex Digital thrives as one of the top Digital solution providers in Kenya at
Search engine optimization (SEO) is key to having a successful digital marketing strategy. Here are SEO trends you need to know in 2022 in order to improve your digital marketing strategy 1. User Intent User intent, also known as search intent or keyword intent, refers to the reason and goal of a user’s query on
Are you looking for the best digital marketing strategies for your startup in 2022? Most startups these days have adopted digital marketing. But not all the weapons that digital marketers have in their arsenals are equally effective. Some digital marketing strategies hit the bullseye, while others don’t even come close. Do you know which digital marketing strategy you
It’s a tried-and-true joke, but the only constant in social media is that it’s not constant. A few years ago, no one would’ve predicted the comeback of QR codes or the meteoric rise of TikTok. In 2021, Apptopia noted that TikTok was the most downloaded app on both iOS and Android devices and is predicted to leave Facebook and
Social media is a great marketing and promotional tool for businesses. It can help you find new potential customers, create community and build trust. But before any of that happens, your primary goal needs to include Instagram promotion. Promoting your Instagram is the best way to find new followers who can eventually turn into customers
What Is Influencer Marketing? Influencer marketing is a form of social media marketing. It includes affirmation and product/service advertisements by influencers, individuals, and organizations that have a perceived degree of awareness or social impact in their field. Influencer marketing is marketing to, with, and through influencers to drive brand messages to your and their target
Our compilation of the latest 2021 social media statistics of consumer adoption and usage of social networking platforms to guide digital marketing in 2021. Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2021. Networks vary in popularity with
