What Is Influencer Marketing? Influencer marketing is a form of social media marketing. It includes affirmation and product/service advertisements by influencers, individuals, and organizations that have a perceived degree of awareness or social impact in their field. Influencer marketing is marketing to, with, and through influencers to drive brand messages to your and their target
Our compilation of the latest 2021 social media statistics of consumer adoption and usage of social networking platforms to guide digital marketing in 2021. Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2021. Networks vary in popularity with
The Covid-19 crisis has left millions of Americans unemployed or fearing for their jobs. However, some industries have been more affected than others, depending on how well their products or services adapted to our new reality. Some industries, such as tech, have managed to do so successfully, and continue to make astonishing profits. New Opportunities
Incorporated in 2015 and based in Nairobi, Empex Digital is a trusted go-to full-service digital agency. The company helps brands and businesses in creating competent brands that win market share and achieve growth. The digital business strategies developed by the professionals resonate with the latest trends in the digital space. The company’s vision is to
What are the factors to consider when choosing a digital marketing agency for your business? As a small business owner, it’s important that you keep up with market trends and consumer habits. For example, if you’re not taking advantage of digital marketing, you’re losing out on an unspeakable amount of business. After all, nearly 80%
Making a life-altering decision is always going to be difficult as it brings a degree of anxiety and stress. But, making good decisions for yourself does not have to be hard. You just need to have a game plan and follow through. These are four easy steps to help you choose your career path. 1.
I want to start this post by noting that Empex Digital do not endorse or encourage bloggers to try this. We are not responsible for people flooding Twitter with ridiculously long tweet threads which would have been better off left as blog posts. Having said that, lets go straight to the main point: WordPress has
You know at first glance who ranks at the top of the search because you can see the top 10 search results for “home contractors near me.” But have you ever wondered who is at the very bottom of the search? Or even right smack in the middle? If you don’t know what elements help
What is Google Site Kit? According to its developers, Google, Site Kit by Google is a one-stop solution for WordPress users to use everything Google has to offer to make them successful on the web. To others, Site Kit is a brand new SEO/analytics plugin for WordPress, developed by which enables you to connect and
When social media first burst onto the scene in the early 2000s, it was used only by small groups of people, mostly college students, and there was a lot of skepticism about its future. This was mostly because people didn’t understand how to monetize social media and turn it into something with staying power. For
