Want to succeed on social media in 2020? Then you need to know what trends will matter most this year. While the technology we have access to has never been greater, the competition has also never been higher. Plus, there is no shortage of platforms where you could be investing your time. But in the end,
Facebook’s NPE Team, a division inside the social networking giant that will build experimental consumer-facing social apps, has now added a third app to its lineup with the launch of meme creation app Whale. Currently, the app allows users to decorate photos with text and stickers in order to create memes that can be shared to
Brief: Mobile video is still the fastest-growing ad format with inventory jumping 31% in Q3 from the prior quarter, driving expectations for similar gains in media spending, per the latest report from sell-side platform (SSP) PubMatic. The company said overall mobile ad spending rose 28% from Q2, while desktop ad spending fell slightly. Header bidding, which lets
Brief: Advertising spending on social media this year will overtake print media for the first time worldwide, per a forecast by Publicis-owned media agency Zenith. The agency’s Advertising Expenditure Forecast estimates that spending on social media will jump 20% to $84 billion this year, while newspaper and magazine spending will fall 6% to $69 billion. That
It wasn’t that long ago that Twitter was just another tech start-up with a modest user base and uncertain prospects for revenue (let alone profitability). But the micro-blogging service has seen explosive growth over the past few years, and a multi-billion dollar IPO is now inevitable. The founders and early investors aren’t the only ones who have
