Web Development
February 17, 2021
Empex Digital’s CEO – Eric Gisore Aims to Help Brands Serve Their Customers Better: GoodFirms
Incorporated in 2015 and based in Nairobi, Empex Digital is a trusted go-to full-service digital agency. The company helps brands and businesses in creating competent brands that win market share and achieve growth. The digital business strategies developed by the professionals resonate with the latest trends in the digital space. The company’s vision is to
March 17, 2020
WordPress 5.5 Will Introduce Automatic Updates for Themes and Plugins
The upcoming WordPress 5.5 update will expand the content management system’s auto-updating capabilities to themes and plugins. Currently, auto-updating is only available for the WordPress CMS core. Soon, when a stable version of WordPress 5.5 rolls out to everyone, themes and plugins can be set to update automatically as well. Presumably, the auto-update functionality is
February 19, 2020
Top 10 Web Development Trends & Technologies For 2020
Web developers work in environments that are continually evolving. They need to adapt to the shift of technologies and keep up with the changes that are constantly surrounding them. But, just like any other industry, it’s important to keep up with the most important trends and technologies that arise and avoid others that aren’t ready
Web Design
July 26, 2022
Empex Digital Leads Digital Space by Delivering its Extraordinary Solutions: GoodFirms
Empex Digital is a trusted go-to full-service digital agency company with a perfect one-stop destination for trending digital solutions that empower businesses to achieve high marketing goals. Proffering robust solutions with an impeccable blend of strategy, creativity, innovation, and technology endows Empex Digital thrives as one of the top Digital solution providers in Kenya at
February 17, 2021
Empex Digital’s CEO – Eric Gisore Aims to Help Brands Serve Their Customers Better: GoodFirms
Incorporated in 2015 and based in Nairobi, Empex Digital is a trusted go-to full-service digital agency. The company helps brands and businesses in creating competent brands that win market share and achieve growth. The digital business strategies developed by the professionals resonate with the latest trends in the digital space. The company’s vision is to
Uncategorized
March 22, 2023
Samsung Opens AI startup Incubator in Gwangju
Samsung Electronics said Monday it has opened a branch campus for its startup support program in Gwangju to incubate promising small businesses to spur innovation and build a business ecosystem without relocating themselves to bustling Seoul and metropolitan areas. Located in Samsung Fire & Marine Insurance’s office in the Sangmu region, C-Lab Outside Gwangju will
Social Media
October 24, 2022
Best Social Media Practices to Follow for Successful Social Media Marketing
No matter what industry you’re in or what your goals are, these are the best social media practices everyone should follow for successfully social media marketing. There’s no “one magical way” to do social media marketing that works for everyone. But, there are a few universal pitfalls that can sink anyone. These range from PR
July 26, 2022
Empex Digital Leads Digital Space by Delivering its Extraordinary Solutions: GoodFirms
Empex Digital is a trusted go-to full-service digital agency company with a perfect one-stop destination for trending digital solutions that empower businesses to achieve high marketing goals. Proffering robust solutions with an impeccable blend of strategy, creativity, innovation, and technology endows Empex Digital thrives as one of the top Digital solution providers in Kenya at
March 16, 2022
Top 8 Social media Trends To Watch in 2022
It’s a tried-and-true joke, but the only constant in social media is that it’s not constant. A few years ago, no one would’ve predicted the comeback of QR codes or the meteoric rise of TikTok. In 2021, Apptopia noted that TikTok was the most downloaded app on both iOS and Android devices and is predicted to leave Facebook and
Online Marketing
October 24, 2022
Best Social Media Practices to Follow for Successful Social Media Marketing
No matter what industry you’re in or what your goals are, these are the best social media practices everyone should follow for successfully social media marketing. There’s no “one magical way” to do social media marketing that works for everyone. But, there are a few universal pitfalls that can sink anyone. These range from PR
May 12, 2022
Top 8 SEO Trends You Need To Know in 2022
Search engine optimization (SEO) is key to having a successful digital marketing strategy. Here are SEO trends you need to know in 2022 in order to improve your digital marketing strategy 1. User Intent User intent, also known as search intent or keyword intent, refers to the reason and goal of a user’s query on
November 15, 2021
15 Instagram Promotion Strategies For 2022: The Ultimate Guide
Social media is a great marketing and promotional tool for businesses. It can help you find new potential customers, create community and build trust. But before any of that happens, your primary goal needs to include Instagram promotion. Promoting your Instagram is the best way to find new followers who can eventually turn into customers
Education
November 7, 2020
Investing in Education: How to Choose Your Career Path
Making a life-altering decision is always going to be difficult as it brings a degree of anxiety and stress. But, making good decisions for yourself does not have to be hard. You just need to have a game plan and follow through. These are four easy steps to help you choose your career path. 1.
Economy
March 16, 2021
Jobs Thriving During Covid-19
The Covid-19 crisis has left millions of Americans unemployed or fearing for their jobs. However, some industries have been more affected than others, depending on how well their products or services adapted to our new reality. Some industries, such as tech, have managed to do so successfully, and continue to make astonishing profits. New Opportunities
Digital Marketing
May 3, 2023
The Ultimate Guide to Branding: How to Create a Powerful Brand Identity & Increase Your Visibility
Introduction: What is Branding and Why is it Important? Branding is the process of creating a unique identity for your company or product that customers can recognize and trust. This identity includes logos, slogans, colors, fonts, and other visual elements that create a unique look for your business. Branding is an essential part of any
January 18, 2023
Top 7 Digital Marketing Trends in 2023 That Every Marketer Should Know
As the digital landscape continues to evolve, digital marketing is becoming increasingly important for businesses of all sizes. Knowing, mastering and implementing digital marketing trends in 2023 will be essential for any business that wants to stay competitive in their respective industries, and as such marketers need to stay ahead of the curve when it
December 4, 2022
Importance of Digital Marketing: Top 6 Reasons Why Digital Marketing Is Important
What is the importance of digital marketing? Digital marketing allows you to reach your target audience online, in a variety of ways, on a variety of platforms. Digital marketing includes methods like social media marketing, content marketing, SEO, PPC and web design among others. Digital Marketing includes strategies that allow you to target your exact audience
Branding
May 3, 2023
The Ultimate Guide to Branding: How to Create a Powerful Brand Identity & Increase Your Visibility
Introduction: What is Branding and Why is it Important? Branding is the process of creating a unique identity for your company or product that customers can recognize and trust. This identity includes logos, slogans, colors, fonts, and other visual elements that create a unique look for your business. Branding is an essential part of any
April 13, 2023
Why Branding is Crucial for Your Business
In today’s cut-throat market, having a standout brand is more crucial than ever before. It’s no longer sufficient to merely offer an excellent product or service – you must create a brand personality that strikes a chord with your target audience and sets you apart from your rivals. But what exactly is branding, and why
Artificial Intelligence
May 12, 2023
Google Photos Introduces Magic Editor, an AI-Powered Tool for Reimagining Your Photos
Google Photos is a powerful photo storage and editing app that helps you organize, edit, and share your photos. Since its launch in 2015, Google Photos has employed AI to assist users in maximizing their photo memories. It offers features such as automatic organization and resurfacing of photos, as well as advanced editing tools like
April 26, 2023
How AI is Changing the Face of Business and Marketing
Artificial intelligence, or AI, is a ground-breaking technology that has revolutionized many industries, including business and marketing. Artificial intelligence refers to the mimicking of human intelligence in computers, allowing them to learn and carry out tasks like decision-making and problem-solving that traditionally need human intelligence. Presently, AI technology is evolving quickly, and it has a
