To get the spotlight and become the priority, your website needs to be optimized as per Google’s ranking factor! The bad news is that the Google ranking factors tend to change often and the good news is that with perfect Search Engine Optimization (SEO) strategy and accurate content, you can maintain or improve your position with the high ranking!
In short, the ultimate goal of SEO optimization is to improve your site’s rankings in search results and attract more traffic which ideally converts into customers and leads.