Category: Digital Marketing

7 Reasons You Should Buy Instagram Followers Immediately

7 Reasons You Should Buy Instagram Followers

Generating a high number of followers for your Instagram account comes with many benefits. Besides attracting the interest of sponsors and advertisers, you stand a chance to build a strong brand. Therefore, it’s high time you consider increasing the number of followers on your Instagram account. While this may sound easy, growing an Instagram account

2021 Social Media Statistics To Guide Digital Marketing

2021 Social Media Statistics

Our compilation of the latest 2021 social media statistics of consumer adoption and usage of social networking platforms to guide digital marketing in 2021. Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2021. Networks vary in popularity with

Mobile Video Ad Inventory Jumps 31% as Viewership Grows

Brief: Mobile video is still the fastest-growing ad format with inventory jumping 31% in Q3 from the prior quarter, driving expectations for similar gains in media spending, per the latest report from sell-side platform (SSP) PubMatic. The company said overall mobile ad spending rose 28% from Q2, while desktop ad spending fell slightly. Header bidding, which lets

Study: Social Media Ad Spending to Overtake Print for 1st The time Globally

Brief: Advertising spending on social media this year will overtake print media for the first time worldwide, per a forecast by Publicis-owned media agency Zenith. The agency’s Advertising Expenditure Forecast estimates that spending on social media will jump 20% to $84 billion this year, while newspaper and magazine spending will fall 6% to $69 billion. That